In a survey conducted in November 2022, over one-quarter of consumers aged 15 to 19 in Japan reported to consciously spend money on activities to support celebrities and fictional characters. While a total of 5.4 percent spent money on activities aimed at supporting a famous person, character, or object, this form of consumer behavior was more common among young consumers.
Share of consumers consciously spending money on activities to support celebrities and characters in Japan as of November 2022, by age group
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CAA. (June 13, 2023). Share of consumers consciously spending money on activities to support celebrities and characters in Japan as of November 2022, by age group [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1417438/japan-share-of-consumers-spending-money-on-fandom-by-age/
CAA. "Share of consumers consciously spending money on activities to support celebrities and characters in Japan as of November 2022, by age group." Chart. June 13, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1417438/japan-share-of-consumers-spending-money-on-fandom-by-age/
CAA. (2023). Share of consumers consciously spending money on activities to support celebrities and characters in Japan as of November 2022, by age group. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1417438/japan-share-of-consumers-spending-money-on-fandom-by-age/
CAA. "Share of Consumers Consciously Spending Money on Activities to Support Celebrities and Characters in Japan as of November 2022, by Age Group." Statista, Statista Inc., 13 Jun 2023, https://www.statista.com/statistics/1417438/japan-share-of-consumers-spending-money-on-fandom-by-age/
CAA, Share of consumers consciously spending money on activities to support celebrities and characters in Japan as of November 2022, by age group Statista, https://www.statista.com/statistics/1417438/japan-share-of-consumers-spending-money-on-fandom-by-age/ (last visited June 10, 2024)
Share of consumers consciously spending money on activities to support celebrities and characters in Japan as of November 2022, by age group [Graph], CAA, June 13, 2023. [Online]. Available: https://www.statista.com/statistics/1417438/japan-share-of-consumers-spending-money-on-fandom-by-age/